April 23, 2020

Sustainability at Buffy

Sustainability at Buffy

I’m excited to launch our sustainability commitment at Buffy! Not only was it a huge accomplishment to share our values with the public, it was a huge step forward for our design and product org. This marks our first major milestone in transitioning to a React environment.

A lot is going on under the hood that has established new norms with how we design and build digital experiences. With this came a lot of updates to our design system, both on the brand and product design side.

Sustainability Stickers

We took time revisiting some of our core styles and viewed our brand and product through a lens of emotional expression and usability/accessibility. During that process we made some key changes to our color system and typography to increase legibility and optimize our website to be more accessible. (We are now using Inter by Rasmus Andersson!)

We introduced some new brand elements. My favorite being our stickers that were inspired by the intersection of commerce and activism that was popularized in the 70’s by way of merchandise like bumper stickers, t-shirts, and hats.

Mission Page

All of this came together with our new Mission page that features all of this fun stuff in action.

I’m excited to share more about our baseline grid (named Lattice) and our design system (named Quilt) in the coming months.

This has been a group effort for Buffy, but I wanted to give a special shout out to my close collaborators on this project: Blair Pfander, Landon Fears, and Erin Kelly. ✌️


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