March 26, 2020

Relaunching PUSH

A year ago, I launched a small side project called PUSH. It was a weekly fitness newsletter that gathered the best gear, advice, and tech news. At the time, I was overwhelmed by the amount of fitness content online and felt that the majority of it was attached to pushing products vs. helping people. I felt I could help people navigate the world of wellness more thoughtfully.

I was also tired of the culture that surrounded fitness. At the time, mindfulness was starting to emerge as a larger trend and wellness” as a practice was largely attached to products like fitness teas and Whole30 books.

There’s nothing wrong with this stuff, it just didn’t speak to me. I felt like there was a missing link between culture, technology, and wellness. Brands like District Vision were connecting wellness to fashion. Tools like Strong and Headspace were connected wellness to technology. Nobody was facilitating connecting them all.

I’ve decided to relaunch PUSH as my coaching practice. At the moment, I am beta testing my client experience and content experience. Feel free to sign up for the newsletter or follow us on Instagram. There will be more to come and I’m excited to share more with you as I learn and grow.


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